
Justine Rodier
I help Quebec service SMBs turn their ad budget into qualified, measurable leads.
One person who manages your ads and measures your results. Google Ads, Meta Ads, GTM, GA4. No black box: you know exactly how much each lead costs you.
AboutTools I work with
Spending money on ads without knowing what it brings is throwing money out the window.
You're investing blind
No solid tracking, no conversion tracking. You know how much you spend, but you don't know how much each lead costs you.
The agency let you down
A junior on your account, incomprehensible reports, and results that don't move. You're paying for expertise, not to be a number.
You're already wearing 12 hats
Learning Google Ads on top of everything else? Your time is better spent serving your clients than becoming a marketing expert.
A complete approach, not just ads.
The combination of paid media + tracking in one person. It's rare and it makes all the difference.
Google Ads
Get in front of people actively searching for your services. Structured Search campaigns, optimized Performance Max, precisely targeted keywords. Every dollar is invested to attract leads, not wasted visits.
Meta Ads
Facebook and Instagram with a different approach: the creative IS the targeting. We use niche vocabulary, direct naming, and visual resonance to attract the right prospects and repel the wrong ones.
Tracking & Analytics
You'll know exactly how much each call, each form, each lead costs you. Conversion tracking configured to measure every dollar invested. No more budget black hole.
SEO
Keyword research, competitor analysis, optimization for Google and AI answer engines like ChatGPT and Gemini. Free qualified traffic that complements your paid campaigns.
Your site, ready for AI.
Users now ask their questions to ChatGPT, Gemini and Perplexity. If your site isn't properly structured, it's your competitor that gets recommended. Classic SEO alone isn't enough anymore.
Website creation
Fast, high-performance Next.js sites, optimized for Google AND AI agents from the start. Built to convert, not just to look good.
GEO optimization
Complete audit and optimization of your existing site so it gets read and recommended by ChatGPT, Gemini and Perplexity. The SEO of tomorrow.
Websites I've built
My method: advertising as a filter.
The goal is no longer to chase the audience, but to attract the right ones and repel the wrong ones.
Niche vocabulary
Use industry jargon so the ideal client thinks "this person gets me." A CrossFit gym talks about WODs, not exercise. A fisherman understands "opening day," not "outdoor activity."
Direct naming
Name the target in the copy: "Attention South Shore homeowners," "Renovation contractors." Those who don't fit naturally move on.
Visual resonance
Show people who look like the target. The right client recognizes themselves in 2 seconds, the rest scroll without clicking.
Result: less budget wasted on unqualified clicks, a decreasing cost per lead, and campaigns that improve over time.
Results that speak for themselves.
No empty promises. Real numbers from real clients.
A fitness center in Quebec generated over 2,000 leads in 17 months with Google Ads Search and Meta Ads. The cost per lead stayed under $11, for a total investment of less than $30,000. The fitness industry typically pays $15 to $30 per lead.
A non-profit organization in Quebec raised nearly $50,000 in donations with a bilingual Meta Ads campaign (French and English), for less than $1,000 invested, a 50-to-1 return. The campaign reached people already receptive to the cause, right when they were ready to give.
During Black Friday, the most expensive week of the year for online advertising, a signup campaign kept its cost at $7 per signup. The heavy ad competition during this period normally drives acquisition costs up.
Your business could be next. Want to talk?
Book my consultationSMBs that trust me.

Behind the campaigns, there's me.
My name is Justine. I've spent the last few years managing over 7 million dollars in digital advertising for SMBs in Quebec. My niche: lead generation for service businesses. Not ads to "get noticed", but phones that ring and forms that come in.
What sets me apart: I do the paid media AND the tracking myself. I build your campaigns, configure your GTM and GA4, and I know exactly where every lead comes from. When you work with me, it's me on your account. Period.
My name is Justine. I've spent the last few years managing over 7 million dollars in digital advertising for SMBs in Quebec, fighting to make every dollar traceable and profitable.
My niche: lead generation for service businesses. Not ads to "get noticed." Business owners who want the phone to ring, forms to come in, and clients to walk through the door.
What sets me apart: I do the paid media AND the tracking myself. I build your campaigns, configure your GTM and GA4, and I know exactly where every lead comes from. When you work with me, it's me on your account. Period.
Guides to help you decide.
Concrete answers to the questions Quebec SMBs ask before investing in advertising.
Cost per lead by industry in Quebec
What a lead really costs by sector in Quebec, on Google Ads and Meta Ads. Real data, from auto to construction.
Read the guideAd budget by industry in Quebec
How much an SMB invests per month on Google and Meta, by sector. Real ranges, from auto to construction.
Read the guideBecoming ChatGPT's answer
Why AI names some SMBs and not others, and the 4-step plan to own your category.
Read the guideFrequently asked questions
Want to talk through your strategy?
Book your exploratory consultation: we analyze your online presence, identify what's working and what's missing. No commitment.
















