Justine Rodier
Justine Rodier, lead acquisition specialist for Quebec SMBs
Based in Montreal

Justine Rodier

I help Quebec service SMBs turn their ad budget into qualified, measurable leads.

One person who manages your ads and measures your results. Google Ads, Meta Ads, GTM, GA4. No black box: you know exactly how much each lead costs you.

About
5+
years of experience
7M+
in managed budgets
50K+
leads generated
100+
SMBs served
Your next clients are online, on Google, on Instagram, on Facebook, on YouTube, on LinkedIn

Tools I work with

Google Ads
Meta Ads
GA4
GTM
LinkedIn
Search Console
Semrush

Spending money on ads without knowing what it brings is throwing money out the window.

You're investing blind

No solid tracking, no conversion tracking. You know how much you spend, but you don't know how much each lead costs you.

The agency let you down

A junior on your account, incomprehensible reports, and results that don't move. You're paying for expertise, not to be a number.

You're already wearing 12 hats

Learning Google Ads on top of everything else? Your time is better spent serving your clients than becoming a marketing expert.

A complete approach, not just ads.

The combination of paid media + tracking in one person. It's rare and it makes all the difference.

01

Google Ads

Get in front of people actively searching for your services. Structured Search campaigns, optimized Performance Max, precisely targeted keywords. Every dollar is invested to attract leads, not wasted visits.

02

Meta Ads

Facebook and Instagram with a different approach: the creative IS the targeting. We use niche vocabulary, direct naming, and visual resonance to attract the right prospects and repel the wrong ones.

03

Tracking & Analytics

You'll know exactly how much each call, each form, each lead costs you. Conversion tracking configured to measure every dollar invested. No more budget black hole.

04

SEO

Keyword research, competitor analysis, optimization for Google and AI answer engines like ChatGPT and Gemini. Free qualified traffic that complements your paid campaigns.

New in 2026

Your site, ready for AI.

Users now ask their questions to ChatGPT, Gemini and Perplexity. If your site isn't properly structured, it's your competitor that gets recommended. Classic SEO alone isn't enough anymore.

05

Website creation

Fast, high-performance Next.js sites, optimized for Google AND AI agents from the start. Built to convert, not just to look good.

06New

GEO optimization

Complete audit and optimization of your existing site so it gets read and recommended by ChatGPT, Gemini and Perplexity. The SEO of tomorrow.

Websites I've built

Your website could be next.Let's talk about your project
Read my guide: what is GEO optimization?

My method: advertising as a filter.

The goal is no longer to chase the audience, but to attract the right ones and repel the wrong ones.

01

Niche vocabulary

Use industry jargon so the ideal client thinks "this person gets me." A CrossFit gym talks about WODs, not exercise. A fisherman understands "opening day," not "outdoor activity."

02

Direct naming

Name the target in the copy: "Attention South Shore homeowners," "Renovation contractors." Those who don't fit naturally move on.

03

Visual resonance

Show people who look like the target. The right client recognizes themselves in 2 seconds, the rest scroll without clicking.

Result: less budget wasted on unqualified clicks, a decreasing cost per lead, and campaigns that improve over time.

Results that speak for themselves.

No empty promises. Real numbers from real clients.

Fitness center+2,000 leads

A fitness center in Quebec generated over 2,000 leads in 17 months with Google Ads Search and Meta Ads. The cost per lead stayed under $11, for a total investment of less than $30,000. The fitness industry typically pays $15 to $30 per lead.

Non-profit organizationROAS of 50

A non-profit organization in Quebec raised nearly $50,000 in donations with a bilingual Meta Ads campaign (French and English), for less than $1,000 invested, a 50-to-1 return. The campaign reached people already receptive to the cause, right when they were ready to give.

Black Friday campaign$7/signup

During Black Friday, the most expensive week of the year for online advertising, a signup campaign kept its cost at $7 per signup. The heavy ad competition during this period normally drives acquisition costs up.

Your business could be next. Want to talk?

Book my consultation

SMBs that trust me.

Gym Le QuartierBé+Lavage AquaPureBuild and DecorRM11Prendre le Vent Voyages
Arbec
Stores RomiUltra-Trail SayamPrémiceOrtho LavalBHP TwinsThis Is HouseAdornetto
Portrait of Justine Rodier, paid media consultant in Montreal

Behind the campaigns, there's me.

My name is Justine. I've spent the last few years managing over 7 million dollars in digital advertising for SMBs in Quebec. My niche: lead generation for service businesses. Not ads to "get noticed", but phones that ring and forms that come in.

What sets me apart: I do the paid media AND the tracking myself. I build your campaigns, configure your GTM and GA4, and I know exactly where every lead comes from. When you work with me, it's me on your account. Period.

Frequently asked questions

Want to talk through your strategy?

Book your exploratory consultation: we analyze your online presence, identify what's working and what's missing. No commitment.

Prefer to talk it through?438 506 4517