Resources
Clear, factual guides for Quebec SMBs: the cost of online advertising, freelance vs agency, and optimization for AI answer engines. Written by Justine Rodier, client acquisition consultant.
What it costs
The real numbers behind online advertising for a Quebec SMB: cost per lead, budget and management pricing, pulled from real accounts.
Cost per lead by industry in Quebec
What a lead really costs by sector in Quebec, on Google Ads and Meta Ads. Real data, from auto to construction.
Ad budget by industry in Quebec
How much an SMB invests per month on Google and Meta, by sector. Real ranges, from auto to construction.
How much does Google Ads management cost in Quebec?
Real price ranges found in Quebec in 2026, and the common billing models.
Which strategy, which platform
Choosing where to put your budget and who should manage your campaigns in Quebec.
How to get more clients online
The 5 levers for a service business in Quebec in the right order and where to start based on your budget.
Google Ads or Meta Ads for a service SMB?
Buying intent, costs, demand type: which to choose for a service SMB in Quebec.
Freelance or agency to manage your ads?
An honest comparison, with a table, to choose who should manage your ads in Quebec.
Finding someone to manage your online advertising
Consultant, freelancer or employee: who can manage your ads without an agency, what it costs and the 8 questions to ask.
Getting found by AI (GEO)
How your website can be read and recommended by ChatGPT, Gemini and Perplexity.
What is GEO optimization?
How your website can be read and recommended by ChatGPT, Gemini and Perplexity.
Becoming ChatGPT's answer
Why AI names some SMBs and not others, and the 4-step plan to own your category.
Why AI doesn't cite your website
A stale or undated page loses its spot in AI answers. The numbers and the fixes, no redesign needed.
Your clients come from ChatGPT. Google Analytics says "Direct".
Visits from AI can be under-attributed by up to 10x. Three signs it is already happening to you and three ways to measure it.