Resources

By Justine Rodier. Updated June 24, 2026

Clear, factual guides for Quebec SMBs: the cost of online advertising, freelance vs agency, and optimization for AI answer engines. Written by Justine Rodier, client acquisition consultant.

What it costs

The real numbers behind online advertising for a Quebec SMB: cost per lead, budget and management pricing, pulled from real accounts.

Cost per lead by industry in Quebec

What a lead really costs by sector in Quebec, on Google Ads and Meta Ads. Real data, from auto to construction.

Ad budget by industry in Quebec

How much an SMB invests per month on Google and Meta, by sector. Real ranges, from auto to construction.

How much does Google Ads management cost in Quebec?

Real price ranges found in Quebec in 2026, and the common billing models.

Which strategy, which platform

Choosing where to put your budget and who should manage your campaigns in Quebec.

Google Ads or Meta Ads for a service SMB?

Buying intent, costs, demand type: which to choose for a service SMB in Quebec.

Freelance or agency to manage your ads?

An honest comparison, with a table, to choose who should manage your ads in Quebec.

Getting found by AI (GEO)

How your website can be read and recommended by ChatGPT, Gemini and Perplexity.

What is GEO optimization?